Are you tired of emails being marked as spam? Do you want to increase the chance of your emails landing in your customer's inbox? Then you need a CRM software that offers good email deliverability. In this blog post, we'll compare Zoho and SugarCRM to determine which CRM offers better email deliverability.
Zoho
Zoho is a popular CRM software that offers a wide range of features, including email campaigns, email templates, and email scheduling. Zoho uses DKIM, SPF, and DMARC authentication systems to authenticate emails and improve deliverability. It also has an email engagement tracking feature that shows you how many recipients opened and clicked through your email.
Zoho's email deliverability rate is around 98%, which is impressive. However, some users have reported issues with Zoho's email system, such as emails being marked as spam.
SugarCRM
SugarCRM is another popular CRM software that offers email campaigns, email templates, and email scheduling. SugarCRM uses a spam checker tool to evaluate your emails and alert you if it contains any spammy content. It also has an email metrics feature that shows you the open and click-through rate of your email campaigns.
SugarCRM's email deliverability rate is slightly higher than Zoho's, at around 99%. SugarCRM's spam checker tool ensures that your emails don't contain any spammy content and improves deliverability.
Conclusion
Both Zoho and SugarCRM offer similar email features, such as email campaigns, templates, and scheduling. However, SugarCRM's spam checker tool gives it a slight advantage over Zoho when it comes to email deliverability.
The email deliverability rate of both CRMs is impressive and much higher than the industry standard. However, it's important to note that there are many factors that contribute to email deliverability, such as your email list, email content, and subject line.
So which CRM should you choose? It ultimately depends on your business needs and preferences. If email deliverability is a top priority, SugarCRM might be the better option. But if you're looking for a CRM with a wider range of features, Zoho might be the better choice.